Put a city or a state name in front of a product or service and you’re almost certain to find an existing entity. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. For example, Jones Apparel Group: is a leader in the apparel and footwear industries. Similarly, they all included at least one "exotic" letter like Z, X or K. Maybe two if you’re lucky. It is seen that as a rule, acronyms are usually hard to remember for audiences and even harder to trademark attorneys. Examples of the geographical naming type include: Naming or renaming your brand after its home region obviously has inherent limitations. Basically, there are a few general types of brands that your business could fall into: Product brands: Products (commodities) become branded products when you win awareness in the marketplace that your product has compelling characteristics that make it different and better […] Evocative names use suggestion and metaphor to bring to mind the experience or positioning of a brand. The best part about brand names is that if you can’t find the perfect word, you can always make one up. Because of this, they tend to be unremarkable. Being in the wine industry for about 125 years, this wine brand is considered as one of the largest wine production in China.. The true meaning behind 35 top brand names. That’s why it’s so important to define expectations at the outset of a naming project. They assume various brand values, associations, image, positioning, etc just after encountering the name of the brand. Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in … Here's a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that's right for you. Recently company is the General Electric I was were shifted to acronym brand names like GE or GM of General Motors. List of anamorphic format trade names; List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands Acer. Easy Spirit has been making comfortable shoes and comfort sneakers for women for 35 years. I do not know why Hewlett-Packard is at the top because that has never been on my recommend list. Whether for reasons of heritage or hubris, there will always be brands named for the people who started them. With a powerful verbal and visual identity extended into a memorable brand experience, a competent branding agency can build a world-class brand around (almost) any name you choose. They require a comprehensive brand experience to fully come to life. Stay up to date with the latest marketing, sales, and service tips and news. A long history does not mean this type of brand name is effective, though. The risk with these types of names is that they can come off as shamelessly salesy. A brand name or trade name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.While a brand name is sometimes simply the name of the founders of a company, such as John Deere or Johnson & Johnson (founded by brothers Robert Wood, James Wood, and Edward Mead Johnson), these days, brand names are most often strategically … A brand can of course function across a number of these roles simultaneously – a product brand can be a challenger brand or a global brand, for example. A brand functions through associations that communicate different types of characteristics. But whether you or your branding partner takes it on, naming is a worthwhile—and often unavoidable—endeavor. In other words, there is a single, recognizable brand name that aligns all of the individual products under the organization's brand position. “People use brands to categorize their choices” . Fashion Brands on Stylight: Discover new labels that match your style! Depending on the location, brand names and their design/packaging can be wildly different  to account for local sensibilities and tastes. Yup. As an agency, naming is one of the toughest things we do. These days, founder-based names are less common, but brands like Ben & Jerry’s, Martha Stewart, and Ralph Lauren have certainly made them work. Geographical names imbue a brand with all the cultural and historical associations of its namesake—for better or worse. It can sometimes be challenging to get corporate buy-in on an abstract name that requires unpacking, though. So, this means that store name ideas will be essential to the marketing campaigns and strategies. The era when Fords tooled every street and Kellogg’s sat atop every breakfast table was one where few brands weren’t named for their founders. There are 7 types of brand names: Descriptive; Evocative; Invented; Lexical; Acronymic; Geographical; Founder; In what follows, we take a look at the pros and cons of each of these types of brand names, as well as some important things to keep in mind in any naming or renaming project. While many brands are simply named after their founders, others have more interesting origins. Asus ASUSTeK Computer Inc., (stylized as ΛSUS) is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan.. 157 devices. Written by Jami Oetting Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. Companies in America often go by different names abroad. 6) Geographical brand name See all integrations. California Tan? Each of these brands has managed to build monumental brand equity with their invented name over the years. Just keep in mind that in branding, as in everyday life, there’s nothing worse than a pun that makes your eyes roll out of their sockets. That said, lexical brand names aren’t all bad. Free and premium plans, Customer service software. Understanding what types of brand names are available makes naming or renaming your company that much easier. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy. See the final section of this article for more on that. Opioids: Brand names, generic names & street names Brand Names (Generic Names) Abstral (fentanyl) Actiq (fentanyl) Avinza (morphine sulfate extended-release capsules) Butrans (buprenorphine transdermal system) Demerol (meperidine [also known as isonipecaine or pethidine]) Dilaudid (hydromorphone [also known as dihydromorphinone]) The right name has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendations, and press coverage. We're an award-winning branding agency specializing in brand psychology. If you're looking for a Burger King in Australia for example, you're out of luck. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. The price does not violate any Minimum Advertised Pricing (MAP) requirement. It’s also likely to have been done already. Lexical brand names rely on wordplay for their memorability. Fashion Company Names. Finding a brand name is a very time-consuming task. Sometimes, a brand name is the same as the name of the company. Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. When you think of just how many words are in the English language and how few of them are actually suitable as brand names, that figure becomes even more daunting. Lexical names are often clever—sometimes, arguably, too clever—and get their impact from pairing or modifying existing words for linguistic effect. Allview. 20 devices. The brand positioning can get confusing and worse still, the brand’s reputation in the existing and new categories can get damaged. which found that more than 70% of common English words have already been trademarked. UK based brand that makes kids bikes, hybrid bikes, commuter bikes and ebikes. Already exists. Ritchey https://us.ritcheylogic.com To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. Invented names are etymological fabrications that are nothing if not distinctive. Different types of brands work for different marketing approaches that your business might take. Brand Twins: Shared Brand Names for Different Products. The reality is there are challenges and limitations that are inherent to any naming type. @jamioetting. The oldest wine brand, Changyu is a Chinese wine brand. Descriptive names are also notoriously difficult to trademark as, by definition, they rely on common words or phrases. Names, after all, do not exist in a vacuum. Modern audiences have been exposed to decades of schlocky advertising techniques and don’t often identify with clever wordplay. Individual Brand Name: This strategy does not identify a brand with a particular company. 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